History, development, and use of color in digital media Research Paper

History, development, and use of color in digital media - Research Paper Example 116). By combining two primary colors, it is possible for us to produce a secondary color. For instance: Mixing blue and yellow will create green whereas red and yellow will create orange. By mixing side-by-side colors that are presented in the color wheel, we create another color that is ‘in-between’ colors (Golombisky and Hagen, p.117). For example: Mixing red and orange will create reddish orange whereas blue and green will create bluish green. Color presented on the screen is totally different from the color that may come out in prints when using multimedia. Reddish color in screen may turn pink in prints because the screen color adopts â€Å"additive process† whereas printers use â€Å"subtractive process† (Golombisky and Hagen, p. 121). To produce high quality commercial printing, cyan has to be combined with magenta, yellow and black (CYMK) (Golombisky and Hagen, p. 123). For colors viewed electronically, light has to be added in order to produce color on electronic screens to create more attractive color output. (See Appendix I – Sample Image on page 4) Based on Hering’s opponent-process theory of color vision, the human eyes have three types of color receptors including red, green, and blue-violet. Since each type of color receptors has opposing receptors like black and white, some people may be sensitive to color red and/or green whereas others may be sensitive to blue and/or yellow (Nevid, pp. 96 – 97). Therefore, balancing of color is needed to avoid eyes sensitivity to a particular color. Light and color are two interrelated subjects in the sense that the presence of light is necessary to enable the human eyes see the different shades of color which is then perceived by the brain. In the absence of light, the human eyes will not be able to perceive any color but darkness. Among the different kinds of light includes: natural light, LED, fluorescent light, carbon